Supercharge your CPG brand
BRAND GROWTH HEROES MINI MBA
A STRATEGIC PLAN, EXPERT COACHING & NETWORK
THAT WILL DELIVER NEW, PROFITABLE GROWTH
REMIND ME TO APPLY
Next cohort:
Applications open JAN 6th 2025
Location:
KICK-OFF ALANTRA HQ LONDON
PROGRAMME CONTINUES ONLINE
1-1 & Group Workshops
For more information:
Enter your details below, our team remind you to apply
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What brands are saying...
Fiona Fitzpatrick is an outstanding choice for founders wanting to upscale their teams and ultimately scale their business..."
Giles Brook
Investor
The truth is, Fiona’s programme essentially runs through our due diligence process as investors. She asks the big questions and then drills right into the detail... which is where we are as investors. Couldn’t recommend this programme more to F&B brands looking to scale their business in 2022.
Helena Murphy
MD, Raising Partners & Raising Angels
It’s been absolutely brilliant - can’t thank you enough - anyone pondering this programme it’s simple. Do it. It’s changed what the next 3 years looks like for us. Exciting times!!
Laura Thomas
Doddl
It has been awesome to step back and work ON the business rather than IN it, and make changes that will have a long lasting impact
Anushi Desai
Plant Pops
Genuinely couldn't recommend highly enough. Valuable, vast content and an absolute STEAL for the money, given you get weekly access to someone as experienced and knowledgable as Fiona Fitzpatrick. I'm just sad it's all over!
Ishak Valimohamad
Vive
I just presented the strategy to the marketing team today based on the 6 weeks work on the course Fiona and I've never felt more competent at my job. Thank you so much for the last 6 weeks - phenomenal stuff. :rocket: :rocket: :rocket: :rocket: :rocket:
Shane Ryan
Fiid
The course has been brilliant! We have far greater clarity on how to gain customers and accelerate our growth. Feel so much better equipped than I did 8 weeks ago. Couldn’t recommend it enough! It’s been a brilliant support group that I hope will continue.
Jess Harris
Little Bandits
Missing our weekly Growth Strategy workshops; graduation came too soon! Fantastic value for money, a truly invaluable course for anyone looking at challengers who have achieved real scale and wondering how they can get there too
Daniel Hinde
Reformed Characters
The course was fantastic! Drawing from her extensive experience and astute observations, Fiona filled us with skills, confidence , and comraderie. Thank you for a stimulating and thought provoking 6 weeks! Team Neat will be stronger for the experience
Melissa Murdoch
Co-founder Investor Neat Clean
Fiona will challenge your thinking and you'll also learn from fellow entrepreneurs. I promise you will not be disappointed with what you will gain from this programme
David Lavelle
Caroboo
Thank you Fiona... I learnt so much and gathered so many resources that I will refer back to again and again as we try and take Unruly to the next level
Jason Gibb
Unruly Foods
Highly recommend this course...my only wish is to have done it sooner, it would have saved me a lot of trouble
Ryan McSorley
Neat Clean
You'll come away with...
- Brave & motivating AMBITIONS for your business
- A robust bottom-up BUSINESS PLAN to get you there.
- Clarity on your TARGET CONSUMER, their NEEDS and FRICTIONS, and how you're going to SOLVE these, BETTER than competitors.
- A winning VALUE PROPOSITION and MARKETING MIX (4Ps) that will deliver it clearly, every time
- A BRAND & MARKETING STRATEGY that will CHANGE CONSUMER BEHAVIOUR to choose YOUR BRAND, MORE OFTEN, and a clear MARKETING PLAN.
- Clarity on what your most important brand messaging is
- A clear CHANNEL & CUSTOMER PLAN, mapping WHO you're going to target, WHERE and WHEN, as well as who you're NOT going after...for now.
- A COMMERCIAL VALUE PROPOSITION for your trade customers.
- A roadmap of WHAT you're going to do WHEN, including launches, NPD, Recruitment, Export projects....we'll map it all out
- A plan to spend your CASH, TIME and ENERGY more effectively.
...all while you build an invaluable NEW NETWORK of high-potential founders & their networks.
Programme outline
Week 1
Motivating
Ambitions
What do I want my business to BE?
Vision, Purpose & Values
Mission
Objectives:
Business - Personal - Social - Environmental
Week 2-3-4
Single-minded
Decisions
Where am I going to PLAY?
How am I going to position to WIN?
Market Opportunity Consumer & Customer Targets
Value Proposition
Marketing Mix
Week 5
Enabling
Resources
What will the business need to look like to achieve this?
People - Capabilities - Assets - Partners
Week 6
Action
Plan
What does the bottom-up business plan look like? What steps will we take to achieve it?
Milestones - Key numbers -
3 year P&L - Making it happen
How it works:
- A cohort of approx. 10* founders of scaling consumer brands, who already have proven traction in market.
- Online learning platform delivering 4 video lessons per week (400mins total) and a suite of bespoke growth strategy templates for you to work through each week, in your own time.
- 8 x 2-hour online Growth Strategy Workshops every Friday, where we share our work from that week.
- 5 x 1-1 coaching sessions with Fiona Fitz.
- PLUS support, inspiration and an expansive new network from fellow cohort members & alumni.
Your investment:
- Commitment to joining the Growth Strategy Workshop every Friday from 11-1, for 10 weeks*
- Space and time for your Growth Strategy videos & 'homework' : 1-2 hours per week.
- To be ready to get involved, be challenged, learn lots and make some valuable new contacts & friends.
- £3,999 + VAT
- 2 founders for the price of 1.
Grab this once in a lifetime opportunity to accelerate your brand's growth.
REMIND ME TO APPLY
Next cohorts:
JAN 2025 10 weeks
Location:
KICK-OFF ALANTRA HQ LONDON
PROGRAMME CONTINUES ONLINE
1-1 & Group Workshops
For more information:
Enter your details below, our team remind you to apply
Oops! Something went wrong while submitting the form.
What brands are saying...
Fiona Fitzpatrick is an outstanding choice for founders wanting to upscale their teams and ultimately scale their business..."
Giles Brook
Investor
The truth is, Fiona’s programme essentially runs through our due diligence process as investors. She asks the big questions and then drills right into the detail... which is where we are as investors. Couldn’t recommend this programme more to F&B brands looking to scale their business in 2022.
Helena Murphy
MD, Raising Partners & Raising Angels
It’s been absolutely brilliant - can’t thank you enough - anyone pondering this programme it’s simple. Do it. It’s changed what the next 3 years looks like for us. Exciting times!!
Laura Thomas
Doddl
It has been awesome to step back and work ON the business rather than IN it, and make changes that will have a long lasting impact
Anushi Desai
Plant Pops
Genuinely couldn't recommend highly enough. Valuable, vast content and an absolute STEAL for the money, given you get weekly access to someone as experienced and knowledgable as Fiona Fitzpatrick. I'm just sad it's all over!
Ishak Valimohamad
Vive
I just presented the strategy to the marketing team today based on the 6 weeks work on the course Fiona and I've never felt more competent at my job. Thank you so much for the last 6 weeks - phenomenal stuff. :rocket: :rocket: :rocket: :rocket: :rocket:
Shane Ryan
Fiid
The course has been brilliant! We have far greater clarity on how to gain customers and accelerate our growth. Feel so much better equipped than I did 8 weeks ago. Couldn’t recommend it enough! It’s been a brilliant support group that I hope will continue.
Jess Harris
Little Bandits
Missing our weekly Growth Strategy workshops; graduation came too soon! Fantastic value for money, a truly invaluable course for anyone looking at challengers who have achieved real scale and wondering how they can get there too
Daniel Hinde
Reformed Characters
The course was fantastic! Drawing from her extensive experience and astute observations, Fiona filled us with skills, confidence , and comraderie. Thank you for a stimulating and thought provoking 6 weeks! Team Neat will be stronger for the experience
Melissa Murdoch
Co-founder Investor Neat Clean
Thank you Fiona... I learnt so much and gathered so many resources that I will refer back to again and again as we try and take Unruly to the next level
Jason Gibb
Unruly Foods
Fiona will challenge your thinking and you'll also learn from fellow entrepreneurs. I promise you will not be disappointed with what you will gain from this programme
David Lavelle
Caroboo
Highly recommend this course...my only wish is to have done it sooner, it would have saved me a lot of trouble
Ryan McSorley
Neat Clean
The Brand Growth Mini MBA 10 Challenges
Motivating
Ambitions
Business
Purpose & Values
Vision - Mission
Business Objectives
Personal
Team Objectives
Objectives for ME
& my family
Social & Environmental
Planet
People
Profit
Demand Generation
Getting our Target Consumers to Choose our Brand, more often
Marketing Strategy
Our Consumer Target Our Value Proposition Positioning to Win
Market
Opportunity
Where are we going to play?
Markets - Channels - Customers - Regions
Single-minded
Decisions
Enabling
Resources
People Planning
Structure & Roles Experience
Mindset
Recruitment timing
Capabilities Planning
Technical
Individual
Organisational
Assets to Win
Hard
Soft
IP
Winning Partnerships
Shared Value Creation Opportunities
Why you should work with Fiona Fitz
25+
years blue-chip CPG & global
consulting firms
consulting firms
10+
years developing & delivering leading business accelerator programmes
250+
scaling start-ups mentored
10+
years lecturing brand & business strategy at Ireland's leading graduate business school
50+
Brand Growth Heroes podcasts - in-depth interviews with leaders of insurgent brands
